The Abcs And 123s Of Pay Per Click

PPC Advertising Concepts For Your Internet Business

Pay per click advertising is an effective means of positioning a non-ranking site on the top page of a search engine results page. Pay per click, or PPC, links are those that appear adjacent to search listing results on the right hand side of the page. Before a marketer can begin to work on PPC ads, he should be familiar with the working of PPC and how best to use it to its maximum potential in Internet marketing campaigns.

Pay per click is a self explanatory term that gives you an inkling on how the marketing goal is achieved. Under the terms of the pay per click advertising contract, the ads of subscribers appear in the righthand column of the search engine results page for selected keywords or phrases. If the ad is clicked by a visiting surfer, the owner of the ad is charged the amount previously contracted for each click-through. However, no payment will be required if the ad appears, but surfers fail to click it.

Pay per click advertising is offered at all of the major search engines, including Yahoo, Google, Bing, and Miva. Marketers are responsible for creating their own ads and doing their own keyword research. Certain search engines provide analytics tools that help marketers with their research. Some popular tools are Google Traffic Estimator and the equally popular Google Keyword Research. These tools guide the advertisers in determining which keywords are popular in their niche and which keywords are likely to generate a high rate of hits.

Once the marketers have narrowed down the keywords to use in their ads, they can get busy developing the ad content. A user who clicks a PPC ad is directed to the advertiser's landing page, and the advertiser's account is charged the amount bid on that keyword click. These marketing pages must also be well planned so that they are able to hold the surfer's interest. A common theme among landing pages is offering incentives, such as sales or giveaways. Such bargains encourage the visitors to create an account or, at the very least, leave an email address which can be used for future offers.

Marketers use a variety of programs to determine how well their PPC plans are working. Marketers can benefit by knowing which keywords generate the highest hits or knowing the marketing cost for each confirmed sale. The online tools help them understand these statistics. Web optimization tools are essential in learning where the weakest parts of a PPC plan are so they can be strengthened to improve results. With the use of such tools, marketers can enhance the relevance of a landing page by linking it with the keywords that appear to be the most successful. Marketers are also able to select a variety of highly-searched keywords and connect them to a variety of landing pages.

Given how effective these PPC tools are in evaluating the strengths and weaknesses of a company, some marketers have taken to enlisting the services of these tools during the design and organization of their marketing campaign, long before the actual advertising begins. This reverse approach is more likely to ensure success of a venture when a site comes online.

For website owners who are looking to boost their online presence, PPC advertising plans can be extremely effective. If, however, marketers are to make money using this kind of strategy, the keywords must be thoroughly researched, the content must be highly relevant, and the process must be constantly monitored to ensure it maintains its effectiveness.

About the Author:
Rob is an internet marketer and works hard to provide SEO and PPC services to local businesses. If your looking to get a foot hold on page one of google, contact him here

Source: http://www.articlesnatch.com/Article/The-Abcs-And-123s-Of-Pay-Per-Click/4425837

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Three UK launches 'Ultrafast' Galaxy S3 with DC-HSDPA support

Three UK is marketing its DC-HSDPA and upcoming LTE networks under the the consumer-friendly name "Ultrafast," and today sees the launch of a new Galaxy S3 variant intended to take advantage of this network. Three's Ultrafast Galaxy S3 is identical to the vanilla 3G version, except it'll run at full-speed DC-HSDPA, as opposed to maxing out at plain old HSPA+. Basically, that means you get up to double the download bandwidth wherever there's support for the faster network speeds. (If you want to get even more basic, it means your 3G will be twice as fast.)

It's not explicitly confirmed in today's press release, but it's likely that Three's Ultrafast S3 is actually the Galaxy S3 LTE (GT-i9305) -- that's the international LTE version that also includes DC-HSDPA support thanks to its Qualcomm radio chip. We've reached out to Three to clarify whether its "Ultrafast" model will indeed support the upcoming LTE service, and we'll update this post with any info they provide.

In any case, you can expect to pay £449.99 to buy the Ultrafast S3 on PAYG, or between £34 and £36 per month with a £29 up-front fee on Three's 24-month contracts. The phone launches online and in Three stores next Tuesday, Feb. 12.

Source: Three

Source: http://feedproxy.google.com/~r/androidcentral/~3/K0MAupbwM5I/story01.htm

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HTC Droid DNA vs. J Butterfly vs. Butterfly: fight!

HTC made quite an impression when it launched the Droid DNA with Verizon a couple of months ago, and we're happy to say that its Butterfly variants on the other side of the world -- namely Japan, Taiwan, Singapore, Malaysia, India and China -- have achieved similar success, with some areas struggling to keep up with the surprising demand. Still, if you're in the market to pick up one of these 5-inch quad-core beauties, it's worth noting the subtle physical and technical differences between them. At HTC's Frequencies event this week, we had the rare chance to get all four (yes, four!) models side by side, so read on for our detailed comparison.

Gallery: HTC Droid DNA vs. J Butterfly vs. Butterfly for South East Asia and China: fight!

Gallery: White HTC J Butterfly vs. Droid DNA

Filed under: Cellphones, Mobile, HTC

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Source: http://feeds.engadget.com/~r/weblogsinc/engadget/~3/-wAb8UipY8Q/

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No softballs at the Power roundtable - Automotive News

MARK RECHTIN

February 8, 2013 - 11:36 am ET

ORLANDO -- Most Q&A sessions at industry conferences are loaded with softballs, easy questions lobbed for the on-stage executive speaker to knock out of the park.

But making AutoNation CEO Mike Jackson the grand inquisitor -- especially when his target is Honda exec John Mendel -- changes the scenario in a big way. There are no sacred cows when Jackson is running the show.

At the J.D. Power Automotive Industry Roundtable here, Jackson confronted Mendel on the subject of stair-step incentives. Honda has been relatively frugal in customer-cash incentives, but has frequently used volume-based stair-step dealer incentives to push end-of-cycle vehicles out of the door.

Prefacing his question by calling stair-step "arbitrary and capricious," Jackson described the incentive as "Three-Card Monte on 42nd Street ? and the retailer looks like the fool."

Jackson then asked why Honda continues to use such tactics that pit Honda dealer against Honda dealer.

"Because they work," Mendel replied, bluntly.

Of course, Mendel quickly modified his comments, saying he hates any objective-based incentive program and doesn't want to use them. He capped his response by comparing stair-step to heroin, a habit the industry needs to break.

Jackson leapt on the metaphor: "The addict says, 'I love my heroin dealer,' and then you die."

The roundtable audience of nearly 500 attendees, composed largely of dealers, broke into applause. Score one for Jackson.

You can reach Mark Rechtin at mrechtin@crain.com. -- Follow Mark on

Source: http://www.autonews.com/article/20130208/BLOG06/130209875/no-softballs-at-the-power-roundtable

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Why the Feds Should Promote Wi-Fi Everywhere

Federal Communications Commission Chairman Julius Genachowski

Photo by Alex Wong/Getty Images

On Monday, the Washington Post?s 1.4 million Twitter followers woke up to this good news tweet: ?Free WiFi Everywhere? That?s the Plan.?

The teaser referred to the Post?s Page 1 story reporting that the Federal Communications Commission is proposing ?to create super Wi-Fi networks across the nation so powerful and broad in reach that consumers could use them to make calls or surf the Internet without paying a cellphone bill every month.?

If only this was true! Unfortunately, as Slate?s Matt Yglesias reported soon after, there is no plan for a free government super Wi-Fi network. What sounded like a plan to create free public Wi-Fi networks is in fact a less ambitious but still vital proposal to reallocate a larger share of the best public airwaves (spectrum) for free shared use without the need for a license. That?s exactly how Wi-Fi operates today?on ?unlicensed? bands of spectrum that are equally open to everyone.

There is certainly a strong case to be made that 21^st-century public infrastructure should include a minimum level of broadband connectivity almost everywhere. By leveraging existing public assets?both unlicensed spectrum and the spider web of federal, state, and local fiber optic backhaul that crisscrosses the nation?it would be relatively inexpensive to blanket most areas with a basic level of wireless connectivity.

In reality, though, the FCC is not proposing to subsidize the construction of networks. Instead, the agency wants to make enough free and high-quality unlicensed spectrum available that a far wider range of private companies, local governments, and individuals will find it economical to either offer or consume more broadband Internet services.

Mobile carriers like AT&T typically purchase licenses granting exclusive use of spectrum at auctions, which enables them to offer predictable quality of service. For example, AT&T and Verizon paid $16 billion at the first auction of TV band spectrum in 2008, acquiring nearly 80 percent of the license areas auctioned. Unlicensed, in contrast, is used free of charge but shared by an unpredictable number of other devices and networks, none of which have interference protection from the rest. And yet, as most Wi-Fi users will attest, it works remarkably well at most times and places.

There are already clear signs in the United States and abroad that if enough of this public spectrum resource is made freely available for unlicensed use, the private sector will step up and make wireless connectivity ubiquitous and affordable, at least in urban and suburban areas. Freeing up more unlicensed spectrum holds out the promise of solving the so-called ?spectrum crisis? created by exploding consumer demand for video and other high-bandwidth apps on mobile devices, while simultaneously bringing competition and innovation to a cellular market that has been rapidly trending toward a two-carrier duopoly dominated by AT&T and Verizon Wireless.

A case in point is BT Wi-Fi, a massive collection of Wi-Fi hotspots created by British Telecom, the U.K.?s leading wireline telco. Formerly called OpenZone, BT has turned 4.5 million of its wired broadband customers into open hotspots of wireless connectivity. They did this by installing Wi-Fi routers that are also transmitting broadband connections open to any other BT customer?or anyone purchasing a day pass. Where BT?s customers are located close enough together, BT Wi-Fi creates a cloud of connectivity that allows mobile device users to bypass their wireless carrier (which, like U.S. carriers, may be metering and gouging consumers for bandwidth consumption).

BT customers also have access to another 3 million hotspots across Europe, since they are part of a larger consortium organized by FON, the Spanish telecom provider that pioneered the concept.

This wave is washing up on our shores now?and it?s already reconfiguring the politics of spectrum access, as well as the future architecture of broadband networks. Although unlicensed spectrum is typically associated with home and coffee shop Wi-Fi, as well as with embattled community networks promoted by nonprofits and some municipalities, increasingly the leading broadband carriers are waking up to the cost-effectiveness of sharing public spectrum.

Five years ago, the most powerful opponents of unlicensed spectrum were AT&T and Verizon. Today, AT&T operates more than 30,000 Wi-Fi hotspots?and dozens of ?hot zones? in places like Times Square and Wrigley Field?to relieve congestion that iPhones, iPads, and other mobile devices create on its pricey and limited licensed spectrum. Verizon, meanwhile, has formed a partnership with a consortium of the largest cable companies, which have rapidly built out more than 50,000 Wi-Fi hotspots to promote ?TV Everywhere? for their wireline subscribers. As a result, the cable companies have recently become advocates for more unlicensed spectrum.

Source: http://feeds.slate.com/click.phdo?i=cc1940766d295f1ca1c9d8b07164d27b

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